★★★★★
“The fabric is so soft and the fit is perfect. I live in this gown!”— Amanda G.
The original bra-less nursing design
Comfort
made for
the hours
no one sees.
Uncompromising comfort for pregnancy, postpartum, and the quiet hours of nursing. Trusted since 2003.
Designed by a nurse practitionerand mother of four.
Made for motherhood
Soft support, effortless nursing access and fewer layers between you and rest.
The Aimee collection
Three pieces. Endless comfort.
The original Aimee essentials, designed to work together through pregnancy, nursing and postpartum.
Aimee original
Coordinating set
Perfect layer
Original Aimee Gown
Built-in support and effortless nursing access in the signature design trusted since 2003.
$47.95Aimee Nursing Pajamas
The coordinating nursing set with a split front, built-in support and soft stretch.
$49.95Aimee Gown Long Robe
A relaxed wrap layer designed to pair with the Aimee gown or nursing pyjamas.
$49.95Nurse-designed comfortFunction rooted in real maternal care.
Soft, breathable fabricsGentle against sensitive skin.
Trusted since 2003One original design, refined over time.
Free U.S. shippingAvailable on orders over $85.
The original
since 2003
since 2003
The icon that started it all
Better nights begin with fewer layers.
The Aimee Gown replaces the restrictive night-time nursing bra with discreet built-in support, a flattering empire line and immediate nursing access.
- Built-in sleep bra
- Double-lined top for privacy
- Easy pull-aside nursing access
- 95% cotton with flexible stretch
$47.95Available in six colours, sizes S to XL
Most-loved essentials
Comfort worth living in.
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The Original Bra-less Aimee Gown
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Clea Bamboo Short Sleeve Pajama Set
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Aimee Gown Long Robe
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Organic Cotton Skin-to-Skin Wrap Top
Real words, real motherhood
5.0
Expanded social proof gives shoppers reassurance at the point where they are likely to compare comfort, quality and value.
Read all reviews★★★★★
“Soft, high-quality fabric with a perfect fit. Stylish for outings and comfortable all day.”
★★★★★
“The robe feels premium, soft and easy to wear. It is one of those pieces you keep reaching for.”
★★★★★
“These pajamas are soft, flattering and comfortable without feeling sloppy.”
★★★★★
“The built-in support is the detail I did not know I needed for night feeds.”
★★★★★
“I wore it late in pregnancy, packed it for hospital and kept wearing it at home.”
★★★★★
“A practical piece that still made me feel dressed and cared for.”
Our story
Thoughtfully designed.
Loved for 20+ years.
From early breastfeeding coverage to national media features, Aimee continues to resonate because it began with a real need and an original solution.
Created by a nurse practitioner and mother of four
Premium fabrics that feel as good as they look
Trusted by moms for over two decades
People
Proudly featured in People Magazine.
Read our story
Made for every chapter
Support that changes with you.
The homepage now organises products by the customer's stage and need, not only by product category. That makes the path to purchase faster and more human.
Pregnancy
Breathable stretch, room to grow and silhouettes that still feel like you.
Shop pregnancy →Labor
Practical access and soft coverage for a hospital stay that feels more personal.
Shop labor gowns →Postpartum
Gentle fabrics and forgiving fits for recovery, rest and unexpected visitors.
Shop postpartum →Nursing
Fast, intuitive access for daytime feeds and the longest nights.
Shop nursing →From our community
Motherhood, unfiltered.
Find your Aimee piece
Made for every chapter of motherhood.
Comfort-first essentials designed to support pregnancy, recovery, nursing and everything that comes after.
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